business · economy · photography · social media · work

Product Photography

A picture may be worth a thousand words, but it can also be worth thousands of dollars in revenue. The most successful online selling channels for today’s retailers are the ones on which they post unique, high-quality images.
So, to turn browsers into buyers, you need to show potential customers your products in their best light, including how they can be used or worn. This helps to put the images into a lifestyle frame of mind for customers, who can then identify with the usage of the item.
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67% of consumers consider image quality “very important” when making a purchase online. This makes sense. After all, an image of an online product is one of the only visual confirmations a user has before they pay. With brick-and-mortar, they can touch, try on and get an overall feel for the goods. Not so online –– so your product photos need to do some extra leg work for both you and your potential customer. You’ll need to show the real details and quality of your products in pixels rather than person.

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