Article · business

Have a clear vision for your Business

30 ‘Condiments’ of Business Success
(Administrative concerns)
Condiment 1: Have a clear vision for your Business.
A vision statement is a declaration of an organization ‘s objectives, ideally based on economic foresight , intended to guide its internal decision-making. A vision statement is not limited to business organizations and may also be used by non-profit or governmental entities. *1
A clear vision is the foundation of your business, it paints a picture of what you want your business to be, your vision should be tangible and measurable. *2
A carefully crafted vision statement is at the heart of every successful business. This statement clearly and concisely communicates your business’s overall goals, and can serve as a tool for strategic decision-making.
A vision statement can be as simple as a single sentence or can span a short paragraph. Regardless of the individual details and nuances, all effective vision statements define the core ideals that give a business shape and direction. *3
A vision statement is a company’s road map, indicating both what the company wants to become and guiding transformational initiatives by setting a defined direction for the company’s growth. Vision statements undergo minimal revisions during the life of a business, unlike operational goals which may be updated from year-to-year.
A consensus does not exist on the characteristics of a “good” or “bad” vision statement. Commonly cited traits include:
concise: able to be easily remembered and repeated
clear: defines a prime goal
future-oriented: describes where the company is going rather than the current state
stable: offers a long-term perspective and is unlikely to be impacted by market or technology changes
challenging: not something that can be easily met and discarded
abstract: general enough to encompass all of the organization’s interests and strategic direction
inspiring: motivates employees and is something that employees view as desirable. *1
*2- Tale Alimi, 2016
*3- Paula Fernandes, 2016



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