Business Vestibule: Create a Customer Engagement Plan

30 ‘Condiments’ of Business Success (Administrative concerns) . Condiment 13: Create a Customer Engagement Plan . Today’s customers are savvy and want to be carried along every step of the way. Create an engagement plan to keep your customers informed and engage them in your business development process. . You can adopt these 5 Easy … More Business Vestibule: Create a Customer Engagement Plan

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Business Vestibule: Create a Customer Incentive System

30 ‘Condiments’ of Business Success (Administrative concerns) . Condiment 12: Create a Customer Incentive System . Your customers are your best sales persons, so create an incentive for them to refer you to other people. Have a customer incentive system that rewards your customers for referring new people to you. . Decide What You Want … More Business Vestibule: Create a Customer Incentive System

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Business Vestibule: Create a Customer Database

30 ‘Condiments’ of Business Success (Administrative concerns) . Condiment 11: Create a Customer Database . A customer database can eliminate a great deal of paperwork for a business, providing a single repository for valuable client information that can be used by sales teams, customer support personnel and even the accounting team. While it is possible … More Business Vestibule: Create a Customer Database

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Business Vestibule: Reach your Ideal Customer

30 ‘Condiments’ of Business Success (Administrative concerns) . Condiment 10: Reach your Ideal Customer . Finding your ideal customer is crucial to business success. Once you create that buyer persona, the rest falls into place. It becomes easier to build a strong brand, target your social media efforts and create other types of targeted content. … More Business Vestibule: Reach your Ideal Customer

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Decide your Business Positioning

30 ‘Condiments’ of Business Success (Administrative concerns) . Condiment 9: Decide your Business Positioning . Business Positioning is a marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer. Companies apply this strategy either by emphasizing the distinguishing features of their brand (what … More Decide your Business Positioning

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“OKAFOR’S LAW” – The Movie Review by Kayode Gideon Balogun

I was torn between watching Kunle Afolayan’s OMUGWO and Omoni Oboli’s OKAFOR’S LAW but opted for the latter because i want to watch Omugwo with my bae before the easter holiday ends. Bikonu, my bae is not 5kbae, my own is priceless bae. *grin* . Okafor’s law: This statement applies to guys mostly and it … More “OKAFOR’S LAW” – The Movie
Review by Kayode Gideon Balogun

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Clarify What You Are Really Selling

30 ‘Condiments’ of Business Success (Administrative concerns) . Condiment 8: Clarify what you are really selling. . What are you really selling? This is not the product or service you sell but the actual benefit your customers get from coming to you like convinience, quality service, affordability, etc. Selling online or off can be tricky. … More Clarify What You Are Really Selling

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Business SWOT Analysis

30 ‘Condiments’ of Business Success (Administrative concerns) . Condiment 7: Business SWOT Analysis . SWOT analysis (alternatively SWOT matrix ) is an acronym for strengths , weaknesses , opportunities , and threats and is a structured planning method that evaluates those four elements of an organization, project or business venture. A SWOT analysis can be … More Business SWOT Analysis

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