Decide your Business Positioning


30 ‘Condiments’ of Business Success (Administrative concerns) . Condiment 9: Decide your Business Positioning . Business Positioning is a marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer. Companies apply this strategy either by emphasizing the distinguishing features of their brand (what … More Decide your Business Positioning

“OKAFOR’S LAW” – The Movie Review by Kayode Gideon Balogun


I was torn between watching Kunle Afolayan’s OMUGWO and Omoni Oboli’s OKAFOR’S LAW but opted for the latter because i want to watch Omugwo with my bae before the easter holiday ends. Bikonu, my bae is not 5kbae, my own is priceless bae. *grin* . Okafor’s law: This statement applies to guys mostly and it … More “OKAFOR’S LAW” – The Movie
Review by Kayode Gideon Balogun

Business SWOT Analysis


30 ‘Condiments’ of Business Success (Administrative concerns) . Condiment 7: Business SWOT Analysis . SWOT analysis (alternatively SWOT matrix ) is an acronym for strengths , weaknesses , opportunities , and threats and is a structured planning method that evaluates those four elements of an organization, project or business venture. A SWOT analysis can be … More Business SWOT Analysis

Define your Unique Selling Proposition


30 ‘Condiments’ of Business Success (Administrative concerns) . Condiment 4: Define your Unique Selling Proposition . Your Unique Selling Proposition (USP) is what differentiates you from your competition. This is the perceived benefits your customers would get from you that is unique to you. *1 . A unique selling proposition (USP, also seen as unique … More Define your Unique Selling Proposition